LESSON FOURTH - THE SUPREME LAW OF SUCCESS SELLING POWER=: Study out plans. Approach your customer or the public, with a definite plan. Here is one of simple power: Attract the attention, secure the interest, carry the conviction, demand the decision, then in any line of business you will have your order book full. Selling power is confidence backed up by the will. Success is ambition and desire driven by the will. Do you desire success? How much? When you desire it as a starving man has hunger for food, you will win. Want to attain your ambition? How much? When your ambition becomes a thirst, a burning consuming thirst, such as the lost traveler has in the blistering sands of the desert, then you will achieve. What you want is not opportunity, the world is flooded with golden opportunities. What you want is not a fair chance, chances gleam in your future sky fairer than the endless myriads of stars that encrust with glittering splendor the evening heavens. What you do want is concentration, confidence, self-reliance, desire, ambition,
